OVERVIEW
Establish a point of view for a single Mayo Clinic Cancer Center digital destination experience.
Design Phase
Discovery
MY ROLE
Lead User Experience Designer (Design Manager)
TEAM
User Researcher, Vice Chair of Platform and Product Strategy
BUSINESS OBJECTIVE
Establish a digital entry point and curated experience for MC Cancer Center that provides patients and providers with cancer focused content, information about care at Mayo, treatments, services, and clinical research.
Background
The Mayo Clinic Cancer Center would like an enhanced stand-alone Cancer Center web and mobile experience. As a part of the Patient and Platform strategy team my task was to put together a point of view on what this future experience could look like and what the total effort would be to complete this work.
Delieverables
Executive presentation (Figma)
High fidelity concept prototype (Figma)