ux aPPROACH

  • Review with stakeholders business objectives

  • Understand the primary audience by onsite shadowing

  • Build empathy by creating storyboards based on shadow experience

  • Define Personas

  • Create a user journey and identify pain points using “Thinks, does, feels”

  • Design thinking AS-IS mapping to build out epics and user stories based on user needs

  • Look to other industries for inspiration

  • Wireframe, prototype, test

  • Build and ship