Object oriented UX

What is Object-Oriented UX?

“The philosophy of OOUX is to encourage us as UX Designers to think about our core content as objects, and to think about this before considering any procedural actions. So before we dive straight into technical workflows and think about how the interface will function or appear, we can consider how our users will think about data as objects and align the product with a user’s mental model. Typically, users as humans think about their environment as a system of objects, and so the theory here is that if we consider the content/data within our product/project as objects, we can connect with our users better by providing a user experience that aligns with their mental model.” - Dale Owen